MobiKwik was in second place with an average transaction size of ₹1,141.6 in the same month. Payzapp came first in terms of average transaction size, generating around ₹2,743.3 per transaction in March 2019. However, when it comes to making small-value transactions, users preferred a Paytm wallet, which requires a standalone wallet balance.
Kalagato data also shows that users preferred apps such as Payzapp, owned by HDFC Bank, and Mobikwik, to make high-value transactions. However by March, it came third, accounting for just 7% of all transactions made by the 1.2 million users studied by Kalagato. Amazon Pay had a 14.63% market share last October. PhonePe’s market share in terms of monthly transactions fell from around 23.72% in October 2018 to around 12.31% in March 2019, according to data from Kalagato.Īmazon Pay, also lost market share in terms of monthly transactions to Paytm.
However, when it comes to the number of monthly transactions, Paytm users accounted for 72% of all transactions in March 2019. Among the top nine wallets surveyed, including Citrus, Freecharge, Jio Money, MobiKwik, Paytm, Payzapp, PhonePe, and SBI Buddy, the government’s BHIM app was uniquely downloaded by 12.13% of 1.2 million users that Kalagato studied. The National Payments Corporation of India’s Bharat Interface for Money (BHIM) app came third with just a 9.8% market share in terms of unique smartphone users who installed the app in March this year, falling from a 10.8% market share a year earlier.
0 kommentar(er)
