His name is "Jay" Abraham? Plz.įorget all that "made millions, taken companies from $4 million to 140 in no time." Baloney. I will use this technique as market research but I also believe in saying something original.not applying a plagerised formula. Online marketing is about engagement and all this will produce is a series of dot points telling you what you want.Īnyway, I know that weight loss and sexual dysfunction and depression and anything where the person is both embarrassed and unhappy is a competitive industry and that these hard sell copy techniques are necessary to out-shout all the other noise but in my opinion, it's better to find the right product for the audience, get them talking about it and use copy to help them understand why they need it specifically.
It's also not very engaging and it doesn't account for voice.
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I can see how it's a good option for free market research - and if "the internet" is your customer than that's great for you - your keywords are going to be real easy to find - but in reality, the Internet is not your target market and so I don't see how this can be the best advice. It encourages formulaic and non-brand specific writing - which in my experience tells the reader to use the industry, not the product - so it's advertising for a competitor. It doesn't take target audience into account It encourages you to use competitor's benefits.
It doesn't apply point of difference as the underlying motivator for the copy but does it actually say anything about your own product? As far as marketing goes, it's great market research, reading what people say about your competitors. I am concerned that this ignores both marketing and engagement principles so it's a formula for creating spam copy - the kind you see on medical products and self help stuff (he even used weight loss as the example). So, the reiterate, his technique is to steal headlines and comments and then apply the bleeding obvious.very odd "expert" in my opinion.
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